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studio cards
Studio cards were tall, narrow humorous greeting cards which became popular during the 1950s. The approach was sometimes cutting or caustic, a distinct alternative to the type of mild humor previously employed by the major greeting card companies.
Pioneer publishers of studio cards were Rosalind Welcher, Fred Slavic, Nellie Caroll, Bill Kennedy and Bill Box. These independent card creators eventually found it difficult to compete after Hallmark Cards bought up shopping mall franchises so only Hallmark Cards would be displayed.
==Panda Prints==
In 1945, when Slavic was in the Merchant Marine, he and Welcher met in New York at a USO dance, and the following year, they became partners in a greeting card business, Panda Prints, with Welcher doing the artwork and Slavic handling the business and manufacturing aspects. They initially silk screened their cards because they were unable to afford a printing press.〔(Norman, Dean. ''Studio Cards: Funny Greeting Cards and People Who Created Them''. Victoria, British Columbia, Canada: Trafford, 2004. )〕
Although the tall card shape was already in existence at other companies, Panda Prints injected fresh cartoon humor into that format, and the studio card was born. Soon Welcher was designing 200 cards a year, many in contrast to the saccharin sentiments expressed by established card companies. Her best-selling card combined the song title "Stay as Sweet as You Are" with a happily sloshed woman drinking herself under the table. Some of her greeting cards are in the print collection of the Metropolitan Museum of Art. Although Panda Prints, feeling the Hallmark squeeze, folded in 1977, Slavic and Welcher are still in business, publishing books written and illustrated by Welcher at their West Hill Press in New Hampshire.〔(Welcher, Rosalind. New Hampshire: West Hills Press )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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